The State of IRP in 2025

In this report, we'll cover the following essential statistics on IRP usage.

• IRP growth
• Social media usage on IRP stores
• Contact information on IRP stores
• Top categories for IRP stores
• Top countries for IRP stores
• Number of employees for IRP stores
• Number of products sold for IRP stores
• Top IRP technologies
• Top Shipping Carriers used by IRP stores
• IRP store top-level domain distribution
• Top IRP stores
• New IRP stores
• Stores switching from IRP to other platforms

IRP Growth

At present, there are 39 live stores running on the IRP platform.

Here is the historical growth of stores running IRP.

• IRP stores decreased -2.5% quarter-over-quarter in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a IRP store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On IRP Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 82.1% of IRP stores.
• Instagram is used by 76.9% of IRP stores.
• Twitter is used by 46.2% of IRP stores.

Contact Information On IRP Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 95% of IRP stores have an email on their website
• 69% of IRP stores provide a phone number on their website

Top Categories For IRP Stores

Here is the breakdown of industry verticals for stores on IRP.

• 35.9% of IRP stores sell Apparel products.
• 15.4% of IRP stores sell Home & Garden products.
• 12.8% of IRP stores sell Sports products.
• 7.7% of IRP stores sell Autos & Vehicles products.

Top Countries For IRP Stores

Here are the top countries for stores using IRP.

• 41.0% of IRP stores are in United Kingdom
• 17.9% of IRP stores are in Ireland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For IRP Stores

Here is the breakdown of IRP stores by the number of employees.

• 64.1% of IRP stores have Unknown employees.
• 12.8% of IRP stores have 1 - 9 employees.
• 7.7% of IRP stores have 50 - 99 employees.

Number Of Products Sold For IRP Stores

Here is the breakdown of IRP stores by the number of products that they sell.

• 28.2% of IRP stores sell 1000 - 4999 different products.
• 23.1% of IRP stores sell 250 - 999 different products.
• 15.4% of IRP stores sell 100 - 249 different products.

Top Technologies on IRP Stores

We're tracking 39 different technologies that have 420 collective installs on IRP stores.

• Google Ads Pixel is used by 100.0% of IRP stores.
• PayPal Checkout is used by 100.0% of IRP stores.
• Google Tag Manager is used by 100.0% of IRP stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all IRP stores.

Top Shipping Carriers Used By IRP Stores

• Royal Mail is used by 33.3% of IRP stores.
• USPS is used by 23.1% of IRP stores.
• UPS is used by 17.9% of IRP stores.

Here are the top 9 shipping carriers across all IRP stores.

IRP Store Top-level Domain Distribution

.com is the most popular top-level domain for IRP stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 84.6% of IRP stores have a .com domain.
• 10.3% of IRP stores have a .co.uk domain.
• 2.6% of IRP stores have a .eu domain.

Top IRP Stores

Here are the top stores, powered by IRP, ordered by store rank.

New IRP Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching from IRP To Other Platforms

Over the last 90 days, IRP has lost 2 merchants to competitive platforms.

Here are the top IRP stores that have recently changed to a competitive platform.

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